LiteDash - The Making of a Product
Biti’s Hunter
Commercials & Brand Films
The Making of a Product presents Biti’s Hunter LiteDash through movement and a dynamic visual rhythm. The product remains the focus of the film, with motion shaping both its presentation and the pace of the storytelling.
Movement gives the product its visual language. The directing approach builds around LiteDash, using rhythm to shape how it is presented and how the film moves. Keeping the product at the center gives each movement a clear purpose within the story.
Director: Lương Sơn (Monolith) | Knam Client | Bitis Hunter SPECIAL CREDITS TO PRODUCTION HOUSE: FMN MEDIA Executive Producer: Linh Kiều Nguyễn Account Executive: Trang Anhh Producer: Kim Anh Trần Production Manager: Bá Thọ Production Assistant: Hải Sơn | Nguyễn Hoàng Như Ngọc Technical Director: Khang Duy 1st Assistant Director: Quoc-Tuan Nguyen Director of Photography: Nghia Minh Phan Camera Operator: Thọ Hí Focus Puller: Trung Tồ Camera & Lighting Equipments: Cine Hanoi Gaffer: Tony Trường Camera & Lighting Team: Quốc Tuấn | Trọng Bình | Tuấn Thanh | Hoàng Trâm | Minh Thông | Văn Thành | Thanh Sơn | Tuấn Kiệt | Minh Tiến | Tấn Phong | Thành Dương | Sỷ Thắng | Văn Lòng | Tuấn Vũ | Hoàng Thịnh Soundman: Nhân Storyboard Artist: Minh Duc Nguyen Art Director: Quốc Việt Props Master: Trinh Thien Tan Set Design Team: Thiên Tân Team BTS Videographer: Minh Thông Post Producer: Khang Duy Editor: Khang Duy | Knam | Lương Sơn (Monolith) Colorist: Khang Duy Graphic Designer: Le Dung | Huỳnh Trọng Tínn VFX Artist: CONLOCHALAM Nguyễn Huy Hoàng | Knam CGI Artist: CONLOCHALAM Nguyễn Huy Hoàng | Đinh Hoàng Giang Photo by Quanfant